Food Truck Market: ZIP 97206
Opportunity Score
71
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97206 is an urban area with high foot traffic. with a population of 49,890 and household incomes above the national median ($98,548). With 7 food trucks and 85 restaurants, this is an active food scene.
Area Profile
49,890
Population
$98,548
Median Income
+32% vs. national
Urban
Area Type
16.0/20
Foot Traffic
Very Walkable
Median Age: 39.6 —
mixed-age market, broad menu appeal.
College-Educated: 39.0% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 97206.
7
Food Trucks
Moderate — proven market
1.4 per 10K residents
48
Sit-Down Restaurants
9.6 per 10K residents
37
Fast Food / Counter
7.4 per 10K residents
What this means:
Food trucks are 7.6% of the food scene here (7 trucks vs. 85 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,762
Median Gross Rent
$500 K
Median Home Value
3
Bank Branches
$720 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 7
- Restaurants
- 85
- Bank Branches
- 3
vs. National Average
Median Income
+32% vs. $74,580
Walkability
+5.5 pts vs. national avg
Food Trucks
7 vs. ~3 median
Nearby Markets
97215
2.3 mi
Pop: 17,296
$116,264
Walk: 17.2
97266
2.8 mi
Pop: 35,423
$72,577
Walk: 15.6
97222
3.1 mi
Pop: 36,398
$83,119
Walk: 14.6
97202
3.2 mi
Pop: 43,533
$104,971
Walk: 16.8
97216
3.5 mi
Pop: 16,638
$70,442
Walk: 16.1
97214
3.9 mi
Pop: 27,714
$87,131
Walk: 18.0
97213
3.9 mi
Pop: 31,408
$97,068
Walk: 16.4
97232
4.5 mi
Pop: 15,615
$70,895
Walk: 17.3
Check Another Market
Or plan your budget with our startup cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits