Food Truck Market: ZIP 97266
Opportunity Score
66
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97266 is an urban area with high foot traffic. with a population of 35,423 and household incomes near the national median ($72,577). With 10 food trucks and 92 restaurants, this is an active food scene.
Area Profile
35,423
Population
$72,577
Median Income
-3% vs. national
Urban
Area Type
15.6/20
Foot Traffic
Very Walkable
Median Age: 38.6 —
mixed-age market, broad menu appeal.
College-Educated: 20.1% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 97266.
10
Food Trucks
Moderate — proven market
2.8 per 10K residents
55
Sit-Down Restaurants
15.5 per 10K residents
37
Fast Food / Counter
10.4 per 10K residents
What this means:
Food trucks are 9.8% of the food scene here (10 trucks vs. 92 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,595
Median Gross Rent
$450 K
Median Home Value
4
Bank Branches
$740 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 10
- Restaurants
- 92
- Bank Branches
- 4
vs. National Average
Median Income
-3% vs. $74,580
Walkability
+5.1 pts vs. national avg
Food Trucks
10 vs. ~3 median
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits