Food Truck Market: ZIP 97068
Opportunity Score
69
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97068 is an urban area with moderate foot traffic. with a population of 30,161 and household incomes well above the national median ($151,729). The area has 46 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
30,161
Population
$151,729
Median Income
+103% vs. national
Urban
Area Type
12.3/20
Foot Traffic
Walkable
Median Age: 43.7 —
older demographic, may prefer sit-down options.
College-Educated: 43.7% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 97068.
4
Food Trucks
Low competition — room to establish
1.3 per 10K residents
30
Sit-Down Restaurants
9.9 per 10K residents
16
Fast Food / Counter
5.3 per 10K residents
What this means:
Food trucks are 8.0% of the food scene here (4 trucks vs. 46 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,102
Median Gross Rent
$800 K
Median Home Value
7
Bank Branches
$830 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 4
- Restaurants
- 46
- Bank Branches
- 7
vs. National Average
Median Income
+103% vs. $74,580
Walkability
+1.8 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
97034
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Walk: 14.2
97267
5.5 mi
Pop: 31,311
$87,418
Walk: 14.5
97035
5.8 mi
Pop: 25,911
$130,603
Walk: 13.4
97027
5.8 mi
Pop: 12,347
$94,375
97062
6.5 mi
Pop: 28,930
$105,407
Walk: 14.0
97222
7.1 mi
Pop: 36,398
$83,119
Walk: 14.6
97219
7.4 mi
Pop: 42,430
$121,306
Walk: 14.0
97070
7.6 mi
Pop: 26,902
$97,429
Walk: 9.1
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits