Food Truck Market: ZIP 97030
Opportunity Score
63
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97030 is an urban area with high foot traffic. with a population of 37,708 and household incomes near the national median ($69,239). With 8 food trucks and 101 restaurants, this is an active food scene.
Area Profile
37,708
Population
$69,239
Median Income
-7% vs. national
Urban
Area Type
15.3/20
Foot Traffic
Very Walkable
Median Age: 35.8 —
mixed-age market, broad menu appeal.
College-Educated: 15.0% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 97030.
8
Food Trucks
Moderate — proven market
2.1 per 10K residents
47
Sit-Down Restaurants
12.5 per 10K residents
54
Fast Food / Counter
14.3 per 10K residents
What this means:
Food trucks are 7.3% of the food scene here (8 trucks vs. 101 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,667
Median Gross Rent
$440 K
Median Home Value
13
Bank Branches
$1.7 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 8
- Restaurants
- 101
- Bank Branches
- 13
vs. National Average
Median Income
-7% vs. $74,580
Walkability
+4.8 pts vs. national avg
Food Trucks
8 vs. ~3 median
Nearby Markets
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97089
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97236
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97230
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97086
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits