Food Truck Market: ZIP 97230
Opportunity Score
60
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97230 is an urban area with moderate foot traffic. with a population of 43,553 and household incomes above the national median ($75,572). The area has 55 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
43,553
Population
$75,572
Median Income
+1% vs. national
Urban
Area Type
14.3/20
Foot Traffic
Very Car-Dependent
Median Age: 38.7 —
mixed-age market, broad menu appeal.
College-Educated: 20.5% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 97230.
4
Food Trucks
Low competition — room to establish
0.9 per 10K residents
21
Sit-Down Restaurants
4.8 per 10K residents
34
Fast Food / Counter
7.8 per 10K residents
What this means:
Food trucks are 6.8% of the food scene here (4 trucks vs. 55 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,620
Median Gross Rent
$450 K
Median Home Value
6
Bank Branches
$650 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Food Trucks
- 4
- Restaurants
- 55
- Bank Branches
- 6
vs. National Average
Median Income
+1% vs. $74,580
Walkability
+3.8 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
97233
2.9 mi
Pop: 36,236
$60,198
Walk: 14.3
98683
3.2 mi
Pop: 32,107
$87,659
Walk: 11.7
97220
3.8 mi
Pop: 27,202
$70,137
Walk: 15.5
97024
4.6 mi
Pop: 12,007
$69,679
97216
4.8 mi
Pop: 16,638
$70,442
Walk: 16.1
98684
5.1 mi
Pop: 37,298
$90,620
Walk: 13.4
97236
5.2 mi
Pop: 37,558
$75,090
Walk: 12.6
97030
6.0 mi
Pop: 37,708
$69,239
Walk: 15.3
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits