Food Truck Market: ZIP 97078
Opportunity Score
76
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97078 is an urban area with moderate foot traffic. with a population of 25,662 and household incomes above the national median ($90,606).
Area Profile
25,662
Population
$90,606
Median Income
+21% vs. national
Urban
Area Type
11.7/20
Foot Traffic
Walkable
Median Age: 37.6 —
mixed-age market, broad menu appeal.
College-Educated: 22.2% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,895
Median Gross Rent
$480 K
Median Home Value
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
vs. National Average
Median Income
+21% vs. $74,580
Walkability
+1.2 pts vs. national avg
Nearby Markets
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97007
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97006
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97005
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97008
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97123
6.3 mi
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97124
7.5 mi
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Walk: 13.3
97229
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Walk: 13.2
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits