Food Truck Market: ZIP 97140
Opportunity Score
65
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97140 is an urban area with low foot traffic. with a population of 27,933 and household incomes well above the national median ($123,228). The area has 40 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
27,933
Population
$123,228
Median Income
+65% vs. national
Urban
Area Type
9.7/20
Foot Traffic
Very Car-Dependent
Median Age: 37.6 —
mixed-age market, broad menu appeal.
College-Educated: 31.8% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 97140.
3
Food Trucks
Low competition — room to establish
1.1 per 10K residents
24
Sit-Down Restaurants
8.6 per 10K residents
16
Fast Food / Counter
5.7 per 10K residents
What this means:
Food trucks are 7.0% of the food scene here (3 trucks vs. 40 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,073
Median Gross Rent
$650 K
Median Home Value
4
Bank Branches
$590 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Food Trucks
- 3
- Restaurants
- 40
- Bank Branches
- 4
vs. National Average
Median Income
+65% vs. $74,580
Walkability
-0.8 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
97224
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Pop: 36,569
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Walk: 12.9
97007
6.2 mi
Pop: 47,895
$123,533
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97062
7.2 mi
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$105,407
Walk: 14.0
97070
7.2 mi
Pop: 26,902
$97,429
Walk: 9.1
97008
8.6 mi
Pop: 28,611
$96,116
Walk: 15.3
97223
8.6 mi
Pop: 50,527
$106,757
Walk: 14.5
97132
8.6 mi
Pop: 32,486
$96,493
Walk: 12.7
97078
8.7 mi
Pop: 25,662
$90,606
Walk: 11.7
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits