Food Truck Market: ZIP 97223
Opportunity Score
71
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97223 is an urban area with moderate foot traffic. with a population of 50,527 and household incomes well above the national median ($106,757). With 7 food trucks and 113 restaurants, this is an active food scene.
Area Profile
50,527
Population
$106,757
Median Income
+43% vs. national
Urban
Area Type
14.5/20
Foot Traffic
Very Car-Dependent
Median Age: 40.1 —
older demographic, may prefer sit-down options.
College-Educated: 37.7% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 97223.
7
Food Trucks
Moderate — proven market
1.4 per 10K residents
49
Sit-Down Restaurants
9.7 per 10K residents
64
Fast Food / Counter
12.7 per 10K residents
What this means:
Food trucks are 5.8% of the food scene here (7 trucks vs. 113 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,785
Median Gross Rent
$600 K
Median Home Value
8
Bank Branches
$800 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Food Trucks
- 7
- Restaurants
- 113
- Bank Branches
- 8
vs. National Average
Median Income
+43% vs. $74,580
Walkability
+4.0 pts vs. national avg
Food Trucks
7 vs. ~3 median
Nearby Markets
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97221
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97062
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits