Food Truck Market: ZIP 97224
Opportunity Score
63
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97224 is an urban area with moderate foot traffic. with a population of 36,569 and household incomes above the national median ($98,125). The area has 55 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
36,569
Population
$98,125
Median Income
+32% vs. national
Urban
Area Type
12.9/20
Foot Traffic
Walkable
Median Age: 45.9 —
older demographic, may prefer sit-down options.
College-Educated: 37.9% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 97224.
3
Food Trucks
Low competition — room to establish
0.8 per 10K residents
24
Sit-Down Restaurants
6.6 per 10K residents
31
Fast Food / Counter
8.5 per 10K residents
What this means:
Food trucks are 5.2% of the food scene here (3 trucks vs. 55 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,742
Median Gross Rent
$600 K
Median Home Value
8
Bank Branches
$1.1 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 3
- Restaurants
- 55
- Bank Branches
- 8
vs. National Average
Median Income
+32% vs. $74,580
Walkability
+2.4 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
97223
2.7 mi
Pop: 50,527
$106,757
Walk: 14.5
97062
3.6 mi
Pop: 28,930
$105,407
Walk: 14.0
97008
3.8 mi
Pop: 28,611
$96,116
Walk: 15.3
97035
4.9 mi
Pop: 25,911
$130,603
Walk: 13.4
97007
5.8 mi
Pop: 47,895
$123,533
Walk: 11.6
97005
5.9 mi
Pop: 28,311
$78,239
Walk: 16.2
97140
6.1 mi
Pop: 27,933
$123,228
Walk: 9.7
97225
6.9 mi
Pop: 25,869
$114,598
Walk: 13.7
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits