Home › Oregon › ZIP 97051

Food Truck Market: ZIP 97051

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97051 has strong foot traffic at 14.7/20 on the EPA walkability index. Income near the national average ($85,869). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97051 is an urban area with moderate foot traffic. with a population of 17,347 and household incomes above the national median ($85,869). The area has 27 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

17,347

Population

$85,869

Median Income

+15% vs. national

Urban

Area Type

14.7/20

Foot Traffic

Very Car-Dependent

Median Age: 41.8 — older demographic, may prefer sit-down options.

College-Educated: 13.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97051.

Food Trucks

Low competition — room to establish

2.3 per 10K residents

Sit-Down Restaurants

8.1 per 10K residents

Fast Food / Counter

7.5 per 10K residents

What this means: Food trucks are 12.9% of the food scene here (4 trucks vs. 27 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,410

Median Gross Rent

$410 K

Median Home Value

Bank Branches

$230 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 27 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.