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Food Truck Market: ZIP 97330

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97330 has strong foot traffic at 13.4/20 on the EPA walkability index. Income slightly below the national average ($70,742). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97330 is an urban area with moderate foot traffic. with a population of 43,878 and household incomes near the national median ($70,742). There are 82 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

43,878

Population

$70,742

Median Income

-5% vs. national

Urban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 35.3 — mixed-age market, broad menu appeal.

College-Educated: 38.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 97330.

Sit-Down Restaurants

8.2 per 10K residents

Fast Food / Counter

10.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,393

Median Gross Rent

$530 K

Median Home Value

Bank Branches

$1.1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.