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Food Truck Market: ZIP 97321

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97321 sits in the top walkability tier at 15.4/20 on the EPA index. Median income runs 33% above the national median — $99,416 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 97321 is an urban area with high foot traffic. with a population of 30,672 and household incomes above the national median ($99,416). With 8 food trucks and 62 restaurants, this is an active food scene.

Area Profile

30,672

Population

$99,416

Median Income

+33% vs. national

Urban

Area Type

15.4/20

Foot Traffic

Very Walkable

Median Age: 40.5 — older demographic, may prefer sit-down options.

College-Educated: 26.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 97321.

Food Trucks

Moderate — proven market

2.6 per 10K residents

Sit-Down Restaurants

9.5 per 10K residents

Fast Food / Counter

10.8 per 10K residents

What this means: Food trucks are 11.4% of the food scene here (8 trucks vs. 62 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,364

Median Gross Rent

$470 K

Median Home Value

Bank Branches

$730 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.