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Food Truck Market: ZIP 97306

Opportunity Score

66 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97306 sits in the above-average walkability at 11.7/20 on the EPA index. Median income runs 36% above the national median — $101,753 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 97306 is an urban area with moderate foot traffic. with a population of 34,383 and household incomes well above the national median ($101,753). With 6 food trucks and 25 restaurants, this is an active food scene.

Area Profile

34,383

Population

$101,753

Median Income

+36% vs. national

Urban

Area Type

11.7/20

Foot Traffic

Walkable

Median Age: 38.5 — mixed-age market, broad menu appeal.

College-Educated: 30.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 97306.

Food Trucks

Moderate — proven market

1.7 per 10K residents

Sit-Down Restaurants

2.3 per 10K residents

Fast Food / Counter

4.9 per 10K residents

What this means: Food trucks are 19.4% of the food scene here (6 trucks vs. 25 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,592

Median Gross Rent

$460 K

Median Home Value

Bank Branches

$210 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.