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Food Truck Market: ZIP 97302

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97302 has strong foot traffic at 15.2/20 on the EPA walkability index. Income near the national average ($85,833). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97302 is an urban area with high foot traffic. with a population of 40,799 and household incomes above the national median ($85,833). There are 95 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

40,799

Population

$85,833

Median Income

+15% vs. national

Urban

Area Type

15.2/20

Foot Traffic

Very Walkable

Median Age: 41.2 — older demographic, may prefer sit-down options.

College-Educated: 30.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 97302.

Sit-Down Restaurants

10.0 per 10K residents

Fast Food / Counter

13.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,385

Median Gross Rent

$450 K

Median Home Value

Bank Branches

$880 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.