Home › Oregon › ZIP 97317

Food Truck Market: ZIP 97317

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97317 has decent foot traffic at 12.7/20 on the EPA walkability index. Income near the national average ($84,393). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97317 is an urban area with moderate foot traffic. with a population of 25,966 and household incomes above the national median ($84,393). There are 17 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

25,966

Population

$84,393

Median Income

+13% vs. national

Urban

Area Type

12.7/20

Foot Traffic

Walkable

Median Age: 40.2 — older demographic, may prefer sit-down options.

College-Educated: 16.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97317.

Sit-Down Restaurants

4.2 per 10K residents

Fast Food / Counter

2.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,436

Median Gross Rent

$400 K

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.