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Food Truck Market: ZIP 97301

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97301 has strong foot traffic at 15.4/20 on the EPA walkability index. Income slightly below the national average ($60,422). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97301 is an urban area with high foot traffic. with a population of 57,574 and household incomes near the national median ($60,422). With 8 food trucks and 163 restaurants, this is an active food scene.

Area Profile

57,574

Population

$60,422

Median Income

-19% vs. national

Urban

Area Type

15.4/20

Foot Traffic

Very Walkable

Median Age: 33.6 — mixed-age market, broad menu appeal.

College-Educated: 10.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97301.

Food Trucks

Moderate — proven market

1.4 per 10K residents

101

Sit-Down Restaurants

17.5 per 10K residents

Fast Food / Counter

10.8 per 10K residents

What this means: Food trucks are 4.7% of the food scene here (8 trucks vs. 163 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,278

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$3.2 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $60,422.