How many food trucks are in ZIP 97301?

ZIP 97301 has 8 food trucks — a moderate level showing the market is active with room for differentiated concepts.

Is ZIP 97301 a good market for a food truck?

ZIP 97301 scores 55/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 97301?

The median household income in ZIP 97301 is $57,497, 23% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

How does food truck competition compare to restaurants in ZIP 97301?

Food trucks are 4.7% of the food service market in ZIP 97301 (8 trucks vs. 163 restaurants). Moderate truck presence with proven demand and room for new operators.

Home › Oregon › ZIP 97301

Food Truck Costs Near Salem, OR (97301)

Opportunity Score

55 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 97301 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 97301 is an urban area. with a population of 56,274 and household incomes near the national median ($57,497). With 8 food trucks and 163 restaurants, this is an active food scene.

Area Profile

56,274

Population

$57,497

Median Income

-23% vs. national

Urban

Area Type

Median Age: 33.7 — mixed-age market, broad menu appeal.

College-Educated: 11.8% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 97301.

Food Trucks

Moderate — proven market

1.4 per 10K residents

101

Sit-Down Restaurants

17.9 per 10K residents

Fast Food / Counter

11.0 per 10K residents

What this means: Food Trucks are 4.7% of the relevant market in ZIP 97301 (8 vs. 163 related businesses). Moderate presence with proven demand and room for new operators.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,197

Median Gross Rent

$310 K

Median Home Value

Bank Branches

$3.2 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $57,497.