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Food Truck Market: ZIP 97303

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97303 has strong foot traffic at 14.0/20 on the EPA walkability index. Income near the national average ($84,871). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97303 is an urban area with moderate foot traffic. with a population of 40,659 and household incomes above the national median ($84,871). The area has 77 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

40,659

Population

$84,871

Median Income

+14% vs. national

Urban

Area Type

14.0/20

Foot Traffic

Walkable

Median Age: 37.6 — mixed-age market, broad menu appeal.

College-Educated: 18.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97303.

Food Trucks

Low competition — room to establish

0.7 per 10K residents

Sit-Down Restaurants

7.4 per 10K residents

Fast Food / Counter

11.6 per 10K residents

What this means: Food trucks are 3.8% of the food scene here (3 trucks vs. 77 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,415

Median Gross Rent

$430 K

Median Home Value

Bank Branches

$670 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 77 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.