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Food Truck Market: ZIP 97338

Opportunity Score

79 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97338 has strong foot traffic at 16.3/20 on the EPA walkability index. Income near the national average ($78,858). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97338 is an suburban area with high foot traffic. with a population of 23,419 and household incomes above the national median ($78,858). There are 27 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

23,419

Population

$78,858

Median Income

+6% vs. national

Suburban

Area Type

16.3/20

Foot Traffic

Very Walkable

Median Age: 42.1 — older demographic, may prefer sit-down options.

College-Educated: 17.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97338.

Sit-Down Restaurants

6.0 per 10K residents

Fast Food / Counter

5.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,226

Median Gross Rent

$420 K

Median Home Value

Bank Branches

$200 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.