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Food Truck Market: ZIP 97365

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97365 has strong foot traffic at 15.6/20 on the EPA walkability index. Income slightly below the national average ($64,363). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97365 is an suburban area with high foot traffic. with a population of 11,066 and household incomes near the national median ($64,363). There are 55 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

11,066

Population

$64,363

Median Income

-14% vs. national

Suburban

Area Type

15.6/20

Foot Traffic

Very Walkable

Median Age: 51.5 — older demographic, may prefer sit-down options.

College-Educated: 24.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97365.

Sit-Down Restaurants

36.1 per 10K residents

Fast Food / Counter

13.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,255

Median Gross Rent

$440 K

Median Home Value

Bank Branches

$570 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.