Is ZIP 97366 a good market for a food truck?

ZIP 97366 scores 58/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 97366?

The median household income in ZIP 97366 is $83,283, 12% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

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Food Truck Costs Near South Beach, OR (97366)

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 97366 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 97366 is an suburban area. with a population of 2,169 and household incomes above the national median ($83,283). There are 4 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

2,169

Population

$83,283

Median Income

+12% vs. national

Suburban

Area Type

Median Age: 58.5 — older demographic, may prefer sit-down options.

College-Educated: 22.6% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 97366.

Sit-Down Restaurants

18.4 per 10K residents

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.