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Food Truck Market: ZIP 97424

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97424 has decent foot traffic at 11.4/20 on the EPA walkability index. Income near the national average ($79,688). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97424 is an suburban area with moderate foot traffic. with a population of 18,357 and household incomes above the national median ($79,688). There are 33 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

18,357

Population

$79,688

Median Income

+7% vs. national

Suburban

Area Type

11.4/20

Foot Traffic

Walkable

Median Age: 42.6 — older demographic, may prefer sit-down options.

College-Educated: 15.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97424.

Sit-Down Restaurants

9.8 per 10K residents

Fast Food / Counter

8.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,111

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$190 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.