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Food Truck Market: ZIP 97405

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97405 sits in the above-average walkability at 11.6/20 on the EPA index. Median income runs 28% above the national median — $95,170 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 97405 is an urban area with moderate foot traffic. with a population of 46,933 and household incomes above the national median ($95,170). With 7 food trucks and 45 restaurants, this is an active food scene.

Area Profile

46,933

Population

$95,170

Median Income

+28% vs. national

Urban

Area Type

11.6/20

Foot Traffic

Walkable

Median Age: 46.4 — older demographic, may prefer sit-down options.

College-Educated: 43.4% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 97405.

Food Trucks

Moderate — proven market

1.5 per 10K residents

Sit-Down Restaurants

5.3 per 10K residents

Fast Food / Counter

4.3 per 10K residents

What this means: Food trucks are 13.5% of the food scene here (7 trucks vs. 45 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,437

Median Gross Rent

$540 K

Median Home Value

Bank Branches

$130 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.