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Food Truck Market: ZIP 97401

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97401 has decent foot traffic at 13.0/20 on the EPA walkability index. Income slightly below the national average ($52,022). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97401 is an urban area with moderate foot traffic. with a population of 49,437 and household incomes near the national median ($52,022). With 11 food trucks and 164 restaurants, this is an active food scene.

Area Profile

49,437

Population

$52,022

Median Income

-30% vs. national

Urban

Area Type

13.0/20

Foot Traffic

Walkable

Median Age: 29.5 — young market, strong street food demand.

College-Educated: 28.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 97401.

Food Trucks

Moderate — proven market

2.2 per 10K residents

Sit-Down Restaurants

17.8 per 10K residents

Fast Food / Counter

15.4 per 10K residents

What this means: Food trucks are 6.3% of the food scene here (11 trucks vs. 164 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,366

Median Gross Rent

$490 K

Median Home Value

Bank Branches

$3.5 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $52,022.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.