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Food Truck Market: ZIP 97404

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97404 has decent foot traffic at 12.9/20 on the EPA walkability index. Income near the national average ($86,776). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97404 is an urban area with moderate foot traffic. with a population of 34,244 and household incomes above the national median ($86,776). There are 34 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

34,244

Population

$86,776

Median Income

+16% vs. national

Urban

Area Type

12.9/20

Foot Traffic

Walkable

Median Age: 41.4 — older demographic, may prefer sit-down options.

College-Educated: 24.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97404.

Sit-Down Restaurants

4.4 per 10K residents

Fast Food / Counter

5.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,585

Median Gross Rent

$420 K

Median Home Value

Bank Branches

$340 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.