How many food trucks are in ZIP 97701?

ZIP 97701 has 18 food trucks — a moderate level showing the market is active with room for differentiated concepts.

Is ZIP 97701 a good market for a food truck?

ZIP 97701 scores 75/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 97701?

The median household income in ZIP 97701 is $77,969, 5% above the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

How does food truck competition compare to restaurants in ZIP 97701?

Food trucks are 13.3% of the food service market in ZIP 97701 (18 trucks vs. 117 restaurants). Well-established truck culture — differentiation is non-negotiable.

Home › Oregon › ZIP 97701

Food Truck Costs Near Bend, OR (97701)

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 97701 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 97701 is an urban area. with a population of 42,543 and household incomes above the national median ($77,969). With 18 food trucks and 117 restaurants, this is an active food scene.

Area Profile

42,543

Population

$77,969

Median Income

+5% vs. national

Urban

Area Type

Median Age: 37.2 — mixed-age market, broad menu appeal.

College-Educated: 30.0% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 97701.

Food Trucks

Moderate — proven market

4.2 per 10K residents

Sit-Down Restaurants

13.4 per 10K residents

Fast Food / Counter

14.1 per 10K residents

What this means: Food Trucks are 13.3% of the relevant market in ZIP 97701 (18 vs. 117 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,700

Median Gross Rent

$570 K

Median Home Value

Bank Branches

$1.1 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.