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Home Oregon ZIP 97702

Food Truck Market: ZIP 97702

Opportunity Score
57 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97702 is a car-dependent urban area. Walkability scores 5.0/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 97702 is an urban area with low foot traffic. with a population of 53,114 and household incomes above the national median ($89,094). With 10 food trucks and 70 restaurants, this is an active food scene.

Area Profile

53,114
Population
$89,094
Median Income
+19% vs. national
Urban
Area Type
5.0/20
Foot Traffic
Very Car-Dependent
Median Age: 42.2 — older demographic, may prefer sit-down options.
College-Educated: 34.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 97702.

10
Food Trucks
Moderate — proven market
1.9 per 10K residents
46
Sit-Down Restaurants
8.7 per 10K residents
24
Fast Food / Counter
4.5 per 10K residents
What this means: Food trucks are 12.5% of the food scene here (10 trucks vs. 70 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,780
2BR Fair Market Rent
$1,825
Median Gross Rent
$620 K
Median Home Value
10
Bank Branches
$1.3 M deposits
Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $210–$410 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Quick Facts

Area Type
Urban
Foot Traffic
Very Car-Dependent
Food Trucks
10
Restaurants
70
Bank Branches
10

vs. National Average

Median Income
+19% vs. $74,580
Walkability
-5.5 pts vs. national avg
Food Trucks
10 vs. ~3 median

Check Another Market

Or estimate startup costs with our food truck cost calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits