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Home Oregon ZIP 97703

Food Truck Market: ZIP 97703

Opportunity Score
85 / 100 Excellent
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97703 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 97703 is an urban area. with a population of 34,476 and household incomes well above the national median ($118,160). With 15 food trucks and 61 restaurants, this is an active food scene.

Area Profile

34,476
Population
$118,160
Median Income
+58% vs. national
Urban
Area Type
Median Age: 45.5 — older demographic, may prefer sit-down options.
College-Educated: 45.7% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 97703.

15
Food Trucks
Moderate — proven market
4.4 per 10K residents
42
Sit-Down Restaurants
12.2 per 10K residents
19
Fast Food / Counter
5.5 per 10K residents
What this means: Food trucks are 19.7% of the food scene here (15 trucks vs. 61 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,860
2BR Fair Market Rent
$1,831
Median Gross Rent
$920 K
Median Home Value
7
Bank Branches
$1.4 M deposits
Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.

Quick Facts

Area Type
Urban
Food Trucks
15
Restaurants
61
Bank Branches
7

vs. National Average

Median Income
+58% vs. $74,580
Food Trucks
15 vs. ~3 median

Check Another Market

Or estimate startup costs with our food truck cost calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits