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Food Truck Market: ZIP 97756

Opportunity Score
64 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97756 is a car-dependent suburban market. Walkability scores 9.2/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 97756 is an suburban area with low foot traffic. with a population of 44,287 and household incomes above the national median ($84,067). With 12 food trucks and 84 restaurants, this is an active food scene.

Area Profile

44,287
Population
$84,067
Median Income
+13% vs. national
Suburban
Area Type
9.2/20
Foot Traffic
Very Car-Dependent
Median Age: 38.5 — mixed-age market, broad menu appeal.
College-Educated: 22.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97756.

12
Food Trucks
Moderate — proven market
2.7 per 10K residents
51
Sit-Down Restaurants
11.5 per 10K residents
33
Fast Food / Counter
7.5 per 10K residents
What this means: Food trucks are 12.5% of the food scene here (12 trucks vs. 84 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,470
2BR Fair Market Rent
$1,473
Median Gross Rent
$470 K
Median Home Value
7
Bank Branches
$900 K deposits
Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Quick Facts

Area Type
Suburban
Foot Traffic
Very Car-Dependent
Food Trucks
12
Restaurants
84
Bank Branches
7

vs. National Average

Median Income
+13% vs. $74,580
Walkability
-1.3 pts vs. national avg
Food Trucks
12 vs. ~3 median

Check Another Market

Or estimate startup costs with our food truck cost calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits