Food Truck Market: ZIP 98004
Opportunity Score
88
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98004 is an urban area with moderate foot traffic. with a population of 39,897 and household incomes well above the national median ($182,545). There are 144 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
39,897
Population
$182,545
Median Income
+145% vs. national
Urban
Area Type
12.7/20
Foot Traffic
Walkable
Median Age: 38.0 —
mixed-age market, broad menu appeal.
College-Educated: 61.6% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 98004.
87
Sit-Down Restaurants
21.8 per 10K residents
57
Fast Food / Counter
14.3 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,803
Median Gross Rent
$2 M
Median Home Value
32
Bank Branches
$11 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Restaurants
- 144
- Bank Branches
- 32
vs. National Average
Median Income
+145% vs. $74,580
Walkability
+2.2 pts vs. national avg
Nearby Markets
98005
2.6 mi
Pop: 21,846
$160,849
Walk: 13.5
98039
2.7 mi
Pop: 2,928
$250,001
Walk: 12.3
98033
4.1 mi
Pop: 40,982
$182,500
Walk: 14.1
98007
4.2 mi
Pop: 27,692
$131,109
Walk: 14.2
98040
4.2 mi
Pop: 25,307
$219,069
Walk: 11.4
98112
5.8 mi
Pop: 23,921
$171,572
Walk: 16.5
98006
5.8 mi
Pop: 40,009
$198,150
Walk: 13.1
98105
6.2 mi
Pop: 49,767
$74,349
Walk: 16.1
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits