Food Truck Market: ZIP 98040
Opportunity Score
85
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98040 is an urban area with moderate foot traffic. with a population of 25,307 and household incomes well above the national median ($219,069). There are 30 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
25,307
Population
$219,069
Median Income
+194% vs. national
Urban
Area Type
11.4/20
Foot Traffic
Walkable
Median Age: 46.4 —
older demographic, may prefer sit-down options.
College-Educated: 58.7% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 98040.
19
Sit-Down Restaurants
7.5 per 10K residents
11
Fast Food / Counter
4.3 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,502
Median Gross Rent
$2 M
Median Home Value
7
Bank Branches
$1.5 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Restaurants
- 30
- Bank Branches
- 7
vs. National Average
Median Income
+194% vs. $74,580
Walkability
+0.9 pts vs. national avg
Nearby Markets
98118
3.0 mi
Pop: 50,500
$113,762
Walk: 14.1
98004
4.2 mi
Pop: 39,897
$182,545
Walk: 12.7
98144
4.4 mi
Pop: 33,787
$96,969
Walk: 16.1
98056
4.6 mi
Pop: 35,849
$113,688
98178
4.6 mi
Pop: 26,748
$99,505
Walk: 13.8
98039
4.9 mi
Pop: 2,928
$250,001
Walk: 12.3
98122
5.4 mi
Pop: 43,234
$106,886
Walk: 16.2
98006
5.5 mi
Pop: 40,009
$198,150
Walk: 13.1
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits