Food Truck Market: ZIP 98178
Opportunity Score
65
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98178 is an urban area with moderate foot traffic. with a population of 26,748 and household incomes above the national median ($99,505). The area has 11 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
26,748
Population
$99,505
Median Income
+33% vs. national
Urban
Area Type
13.8/20
Foot Traffic
Walkable
Median Age: 39.7 —
mixed-age market, broad menu appeal.
College-Educated: 26.1% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 98178.
4
Food Trucks
Low competition — room to establish
1.5 per 10K residents
6
Sit-Down Restaurants
2.2 per 10K residents
5
Fast Food / Counter
1.9 per 10K residents
What this means:
Food trucks are 26.7% of the food scene here (4 trucks vs. 11 restaurants).
Well-established truck culture — you'll need a strong concept to stand out.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,869
Median Gross Rent
$660 K
Median Home Value
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 4
- Restaurants
- 11
vs. National Average
Median Income
+33% vs. $74,580
Walkability
+3.3 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
98057
2.6 mi
Pop: 12,705
$68,552
98118
3.4 mi
Pop: 50,500
$113,762
Walk: 14.1
98168
3.8 mi
Pop: 35,528
$88,083
Walk: 13.0
98056
4.0 mi
Pop: 35,849
$113,688
98188
4.1 mi
Pop: 27,311
$76,438
Walk: 13.0
98040
4.6 mi
Pop: 25,307
$219,069
Walk: 11.4
98055
4.7 mi
Pop: 24,660
$97,224
Walk: 11.5
98108
4.9 mi
Pop: 25,529
$95,780
Walk: 13.4
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits