Food Truck Market: ZIP 98168
Opportunity Score
76
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98168 is an urban area with moderate foot traffic. with a population of 35,528 and household incomes above the national median ($88,083). There are 33 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
35,528
Population
$88,083
Median Income
+18% vs. national
Urban
Area Type
13.0/20
Foot Traffic
Walkable
Median Age: 38.0 —
mixed-age market, broad menu appeal.
College-Educated: 17.2% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 98168.
21
Sit-Down Restaurants
5.9 per 10K residents
12
Fast Food / Counter
3.4 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,821
Median Gross Rent
$550 K
Median Home Value
2
Bank Branches
$300 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Restaurants
- 33
- Bank Branches
- 2
vs. National Average
Median Income
+18% vs. $74,580
Walkability
+2.5 pts vs. national avg
Nearby Markets
98158
2.8 mi
Pop: 0
$-666,666,700
98108
3.2 mi
Pop: 25,529
$95,780
Walk: 13.4
98188
3.5 mi
Pop: 27,311
$76,438
Walk: 13.0
98148
3.6 mi
Pop: 9,715
$87,342
98178
3.8 mi
Pop: 26,748
$99,505
Walk: 13.8
98118
4.2 mi
Pop: 50,500
$113,762
Walk: 14.1
98146
4.3 mi
Pop: 28,573
$102,520
Walk: 12.6
98166
4.5 mi
Pop: 22,082
$114,969
Walk: 10.9
Check Another Market
Or plan your budget with our startup cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits