Food Truck Market: ZIP 98188
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98188 is an urban area with moderate foot traffic. with a population of 27,311 and household incomes above the national median ($76,438). The area has 107 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
27,311
Population
$76,438
Median Income
+2% vs. national
Urban
Area Type
13.0/20
Foot Traffic
Walkable
Median Age: 37.5 —
mixed-age market, broad menu appeal.
College-Educated: 20.5% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 98188.
3
Food Trucks
Low competition — room to establish
1.1 per 10K residents
60
Sit-Down Restaurants
22.0 per 10K residents
47
Fast Food / Counter
17.2 per 10K residents
What this means:
Food trucks are 2.7% of the food scene here (3 trucks vs. 107 restaurants).
Mobile food is underrepresented — customers have few options.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,678
Median Gross Rent
$460 K
Median Home Value
8
Bank Branches
$1.1 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 3
- Restaurants
- 107
- Bank Branches
- 8
vs. National Average
Median Income
+2% vs. $74,580
Walkability
+2.5 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
98158
2.5 mi
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98168
3.5 mi
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$88,083
Walk: 13.0
98148
3.7 mi
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98032
3.9 mi
Pop: 40,862
$82,636
Walk: 14.2
98057
4.0 mi
Pop: 12,705
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98178
4.1 mi
Pop: 26,748
$99,505
Walk: 13.8
98198
4.8 mi
Pop: 40,463
$86,239
Walk: 12.4
98055
5.0 mi
Pop: 24,660
$97,224
Walk: 11.5
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits