Food Truck Market: ZIP 98198
Opportunity Score
76
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98198 is an urban area with moderate foot traffic. with a population of 40,463 and household incomes above the national median ($86,239). There are 37 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
40,463
Population
$86,239
Median Income
+16% vs. national
Urban
Area Type
12.4/20
Foot Traffic
Walkable
Median Age: 36.1 —
mixed-age market, broad menu appeal.
College-Educated: 21.6% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 98198.
16
Sit-Down Restaurants
4.0 per 10K residents
21
Fast Food / Counter
5.2 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,814
Median Gross Rent
$590 K
Median Home Value
5
Bank Branches
$490 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Restaurants
- 37
- Bank Branches
- 5
vs. National Average
Median Income
+16% vs. $74,580
Walkability
+1.9 pts vs. national avg
Nearby Markets
98148
3.8 mi
Pop: 9,715
$87,342
98032
4.0 mi
Pop: 40,862
$82,636
Walk: 14.2
98158
4.1 mi
Pop: 0
$-666,666,700
98188
4.8 mi
Pop: 27,311
$76,438
Walk: 13.0
98166
4.9 mi
Pop: 22,082
$114,969
Walk: 10.9
98003
5.9 mi
Pop: 51,619
$75,319
Walk: 14.0
98023
6.4 mi
Pop: 50,448
$104,893
Walk: 12.5
98001
6.6 mi
Pop: 37,460
$106,791
Walk: 8.8
Check Another Market
Or plan your budget with our startup cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits