Home › Washington › ZIP 98023

Food Truck Market: ZIP 98023

Opportunity Score

83 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 98023 sits in the above-average walkability at 12.5/20 on the EPA index. Median income runs 41% above the national median — $104,893 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 98023 is an urban area with moderate foot traffic. with a population of 50,448 and household incomes well above the national median ($104,893). There are 42 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

50,448

Population

$104,893

Median Income

+41% vs. national

Urban

Area Type

12.5/20

Foot Traffic

Walkable

Median Age: 38.6 — mixed-age market, broad menu appeal.

College-Educated: 23.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 98023.

Sit-Down Restaurants

3.6 per 10K residents

Fast Food / Counter

4.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,900

Median Gross Rent

$590 K

Median Home Value

Bank Branches

$520 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.