Food Truck Market: ZIP 98032
Opportunity Score
63
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98032 is an urban area with moderate foot traffic. with a population of 40,862 and household incomes above the national median ($82,636). The area has 126 restaurants and just 5 food trucks — low competition with strong demand signals.
Area Profile
40,862
Population
$82,636
Median Income
+11% vs. national
Urban
Area Type
14.2/20
Foot Traffic
Very Car-Dependent
Median Age: 32.9 —
mixed-age market, broad menu appeal.
College-Educated: 18.5% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 98032.
5
Food Trucks
Low competition — room to establish
1.2 per 10K residents
68
Sit-Down Restaurants
16.6 per 10K residents
58
Fast Food / Counter
14.2 per 10K residents
What this means:
Food trucks are 3.8% of the food scene here (5 trucks vs. 126 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,862
Median Gross Rent
$520 K
Median Home Value
12
Bank Branches
$1.4 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Food Trucks
- 5
- Restaurants
- 126
- Bank Branches
- 12
vs. National Average
Median Income
+11% vs. $74,580
Walkability
+3.7 pts vs. national avg
Food Trucks
5 vs. ~3 median
Nearby Markets
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98198
4.0 mi
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98030
4.4 mi
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Walk: 14.7
98031
4.6 mi
Pop: 40,094
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Walk: 12.4
98158
5.3 mi
Pop: 0
$-666,666,700
98055
5.5 mi
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Walk: 11.5
98001
5.7 mi
Pop: 37,460
$106,791
Walk: 8.8
98148
6.0 mi
Pop: 9,715
$87,342
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits