Food Truck Market: ZIP 98118
Opportunity Score
70
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98118 is an urban area with moderate foot traffic. with a population of 50,500 and household incomes well above the national median ($113,762). The area has 71 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
50,500
Population
$113,762
Median Income
+53% vs. national
Urban
Area Type
14.1/20
Foot Traffic
Very Car-Dependent
Median Age: 38.4 —
mixed-age market, broad menu appeal.
College-Educated: 37.9% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 98118.
4
Food Trucks
Low competition — room to establish
0.8 per 10K residents
44
Sit-Down Restaurants
8.7 per 10K residents
27
Fast Food / Counter
5.3 per 10K residents
What this means:
Food trucks are 5.3% of the food scene here (4 trucks vs. 71 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,839
Median Gross Rent
$810 K
Median Home Value
8
Bank Branches
$890 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Food Trucks
- 4
- Restaurants
- 71
- Bank Branches
- 8
vs. National Average
Median Income
+53% vs. $74,580
Walkability
+3.6 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
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98040
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98178
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98144
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98168
4.2 mi
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98122
5.0 mi
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98134
5.5 mi
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98106
5.6 mi
Pop: 28,690
$124,212
Walk: 12.4
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits