Food Truck Market: ZIP 98144
Opportunity Score
67
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98144 is an urban area with high foot traffic. with a population of 33,787 and household incomes above the national median ($96,969). The area has 69 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
33,787
Population
$96,969
Median Income
+30% vs. national
Urban
Area Type
16.1/20
Foot Traffic
Very Walkable
Median Age: 38.4 —
mixed-age market, broad menu appeal.
College-Educated: 49.0% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 98144.
3
Food Trucks
Low competition — room to establish
0.9 per 10K residents
47
Sit-Down Restaurants
13.9 per 10K residents
22
Fast Food / Counter
6.5 per 10K residents
What this means:
Food trucks are 4.2% of the food scene here (3 trucks vs. 69 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,812
Median Gross Rent
$900 K
Median Home Value
5
Bank Branches
$630 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 3
- Restaurants
- 69
- Bank Branches
- 5
vs. National Average
Median Income
+30% vs. $74,580
Walkability
+5.6 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
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98104
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98164
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98154
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98174
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98118
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Walk: 14.1
98101
3.5 mi
Pop: 17,153
$128,882
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits