Food Truck Market: ZIP 98104
Opportunity Score
75
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98104 is an urban area with high foot traffic. with a population of 16,542 and household incomes near the national median ($61,460). There are 187 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
16,542
Population
$61,460
Median Income
-18% vs. national
Urban
Area Type
17.6/20
Foot Traffic
Very Walkable
Median Age: 37.5 —
mixed-age market, broad menu appeal.
College-Educated: 38.7% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 98104.
118
Sit-Down Restaurants
71.3 per 10K residents
69
Fast Food / Counter
41.7 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,556
Median Gross Rent
$620 K
Median Home Value
15
Bank Branches
$7.1 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Restaurants
- 187
- Bank Branches
- 15
vs. National Average
Median Income
-18% vs. $74,580
Walkability
+7.1 pts vs. national avg
Nearby Markets
Check Another Market
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits