Food Truck Market: ZIP 98102
Opportunity Score
69
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98102 is an urban area. with a population of 27,333 and household incomes well above the national median ($114,925). The area has 59 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
27,333
Population
$114,925
Median Income
+54% vs. national
Urban
Area Type
Median Age: 33.8 —
mixed-age market, broad menu appeal.
College-Educated: 65.4% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 98102.
3
Food Trucks
Low competition — room to establish
1.1 per 10K residents
47
Sit-Down Restaurants
17.2 per 10K residents
12
Fast Food / Counter
4.4 per 10K residents
What this means:
Food trucks are 4.8% of the food scene here (3 trucks vs. 59 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,926
Median Gross Rent
$960 K
Median Home Value
7
Bank Branches
$1.6 M deposits
Quick Facts
- Area Type
- Urban
- Food Trucks
- 3
- Restaurants
- 59
- Bank Branches
- 7
vs. National Average
Median Income
+54% vs. $74,580
Food Trucks
3 vs. ~3 median
Nearby Markets
98109
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Pop: 34,328
$133,663
Walk: 16.7
98195
1.7 mi
Pop: 2,757
$-666,666,700
98101
1.8 mi
Pop: 17,153
$128,882
98164
2.0 mi
Pop: 292
$250,001
98154
2.1 mi
Pop: 0
$-666,666,700
98174
2.2 mi
Pop: 0
$-666,666,700
98121
2.3 mi
Pop: 21,166
$152,019
Walk: 19.1
98104
2.4 mi
Pop: 16,542
$61,460
Walk: 17.6
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits