Food Truck Market: ZIP 98122
Opportunity Score
71
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98122 is an urban area with high foot traffic. with a population of 43,234 and household incomes well above the national median ($106,886). The area has 169 restaurants and just 5 food trucks — low competition with strong demand signals.
Area Profile
43,234
Population
$106,886
Median Income
+43% vs. national
Urban
Area Type
16.2/20
Foot Traffic
Very Walkable
Median Age: 32.4 —
mixed-age market, broad menu appeal.
College-Educated: 53.9% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 98122.
5
Food Trucks
Low competition — room to establish
1.2 per 10K residents
121
Sit-Down Restaurants
28.0 per 10K residents
48
Fast Food / Counter
11.1 per 10K residents
What this means:
Food trucks are 2.9% of the food scene here (5 trucks vs. 169 restaurants).
Mobile food is underrepresented — customers have few options.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,991
Median Gross Rent
$960 K
Median Home Value
2
Bank Branches
$250 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 5
- Restaurants
- 169
- Bank Branches
- 2
vs. National Average
Median Income
+43% vs. $74,580
Walkability
+5.7 pts vs. national avg
Food Trucks
5 vs. ~3 median
Nearby Markets
Check Another Market
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits