Food Truck Market: ZIP 98106
Opportunity Score
68
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98106 is an urban area with moderate foot traffic. with a population of 28,690 and household incomes well above the national median ($124,212). The area has 25 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
28,690
Population
$124,212
Median Income
+67% vs. national
Urban
Area Type
12.4/20
Foot Traffic
Walkable
Median Age: 36.3 —
mixed-age market, broad menu appeal.
College-Educated: 35.7% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 98106.
3
Food Trucks
Low competition — room to establish
1.0 per 10K residents
16
Sit-Down Restaurants
5.6 per 10K residents
9
Fast Food / Counter
3.1 per 10K residents
What this means:
Food trucks are 10.7% of the food scene here (3 trucks vs. 25 restaurants).
Well-established truck culture — you'll need a strong concept to stand out.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,882
Median Gross Rent
$710 K
Median Home Value
2
Bank Branches
$170 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 3
- Restaurants
- 25
- Bank Branches
- 2
vs. National Average
Median Income
+67% vs. $74,580
Walkability
+1.9 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
98126
1.7 mi
Pop: 22,975
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Walk: 14.7
98134
2.7 mi
Pop: 645
$68,214
Walk: 13.9
98136
3.0 mi
Pop: 17,252
$149,269
98108
3.1 mi
Pop: 25,529
$95,780
Walk: 13.4
98146
3.1 mi
Pop: 28,573
$102,520
Walk: 12.6
98116
4.0 mi
Pop: 28,711
$126,151
Walk: 14.2
98104
4.1 mi
Pop: 16,542
$61,460
Walk: 17.6
98174
4.3 mi
Pop: 0
$-666,666,700
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits