Food Truck Market: ZIP 98028
Opportunity Score
83
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98028 is an urban area with low foot traffic. with a population of 23,741 and household incomes well above the national median ($139,764). There are 22 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
23,741
Population
$139,764
Median Income
+87% vs. national
Urban
Area Type
9.6/20
Foot Traffic
Very Car-Dependent
Median Age: 39.1 —
mixed-age market, broad menu appeal.
College-Educated: 45.0% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 98028.
12
Sit-Down Restaurants
5.1 per 10K residents
10
Fast Food / Counter
4.2 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,949
Median Gross Rent
$920 K
Median Home Value
5
Bank Branches
$710 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Restaurants
- 22
- Bank Branches
- 5
vs. National Average
Median Income
+87% vs. $74,580
Walkability
-0.9 pts vs. national avg
Nearby Markets
98034
3.3 mi
Pop: 52,531
$135,219
Walk: 12.2
98011
3.4 mi
Pop: 28,963
$131,667
Walk: 12.4
98155
3.7 mi
Pop: 36,511
$131,540
Walk: 12.7
98021
4.0 mi
Pop: 35,631
$183,786
Walk: 7.9
98125
4.3 mi
Pop: 44,520
$99,868
Walk: 14.3
98036
4.7 mi
Pop: 42,370
$88,958
Walk: 10.2
98043
4.9 mi
Pop: 23,101
$107,687
Walk: 14.2
98115
5.1 mi
Pop: 54,349
$156,142
Walk: 16.2
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits