Food Truck Market: ZIP 98115
Opportunity Score
73
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98115 is an urban area with high foot traffic. with a population of 54,349 and household incomes well above the national median ($156,142). The area has 86 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
54,349
Population
$156,142
Median Income
+109% vs. national
Urban
Area Type
16.2/20
Foot Traffic
Very Walkable
Median Age: 37.5 —
mixed-age market, broad menu appeal.
College-Educated: 61.1% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 98115.
3
Food Trucks
Low competition — room to establish
0.6 per 10K residents
58
Sit-Down Restaurants
10.7 per 10K residents
28
Fast Food / Counter
5.2 per 10K residents
What this means:
Food trucks are 3.4% of the food scene here (3 trucks vs. 86 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,143
Median Gross Rent
$1.1 M
Median Home Value
12
Bank Branches
$1.6 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 3
- Restaurants
- 86
- Bank Branches
- 12
vs. National Average
Median Income
+109% vs. $74,580
Walkability
+5.7 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
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98102
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98039
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits