FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 98115

Opportunity Score
73 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 98115 is an urban area with high foot traffic. with a population of 54,349 and household incomes well above the national median ($156,142). The area has 86 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

54,349
Population
$156,142
Median Income
+109% vs. national
Urban
Area Type
16.2/20
Foot Traffic
Very Walkable
Median Age: 37.5 — mixed-age market, broad menu appeal.
College-Educated: 61.1% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 98115.

3
Food Trucks
Low competition — room to establish
0.6 per 10K residents
58
Sit-Down Restaurants
10.7 per 10K residents
28
Fast Food / Counter
5.2 per 10K residents
What this means: Food trucks are 3.4% of the food scene here (3 trucks vs. 86 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,143
Median Gross Rent
$1.1 M
Median Home Value
12
Bank Branches
$1.6 M deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Walkable
Food Trucks
3
Restaurants
86
Bank Branches
12

vs. National Average

Median Income
+109% vs. $74,580
Walkability
+5.7 pts vs. national avg
Food Trucks
3 vs. ~3 median

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits