FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 98103

Opportunity Score
75 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 98103 is an urban area with high foot traffic. with a population of 52,671 and household incomes well above the national median ($131,154). The area has 164 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

52,671
Population
$131,154
Median Income
+76% vs. national
Urban
Area Type
16.4/20
Foot Traffic
Very Walkable
Median Age: 34.5 — mixed-age market, broad menu appeal.
College-Educated: 63.0% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 98103.

5
Food Trucks
Low competition — room to establish
0.9 per 10K residents
121
Sit-Down Restaurants
23.0 per 10K residents
43
Fast Food / Counter
8.2 per 10K residents
What this means: Food trucks are 3.0% of the food scene here (5 trucks vs. 164 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,032
Median Gross Rent
$1 M
Median Home Value
9
Bank Branches
$1.1 M deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Walkable
Food Trucks
5
Restaurants
164
Bank Branches
9

vs. National Average

Median Income
+76% vs. $74,580
Walkability
+5.9 pts vs. national avg
Food Trucks
5 vs. ~3 median

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits