Food Truck Market: ZIP 98117
Opportunity Score
74
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98117 is an urban area with high foot traffic. with a population of 35,711 and household incomes well above the national median ($182,984). The area has 37 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
35,711
Population
$182,984
Median Income
+145% vs. national
Urban
Area Type
15.7/20
Foot Traffic
Very Walkable
Median Age: 40.2 —
older demographic, may prefer sit-down options.
College-Educated: 56.9% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 98117.
4
Food Trucks
Low competition — room to establish
1.1 per 10K residents
24
Sit-Down Restaurants
6.7 per 10K residents
13
Fast Food / Counter
3.6 per 10K residents
What this means:
Food trucks are 9.8% of the food scene here (4 trucks vs. 37 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,178
Median Gross Rent
$1 M
Median Home Value
4
Bank Branches
$660 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 4
- Restaurants
- 37
- Bank Branches
- 4
vs. National Average
Median Income
+145% vs. $74,580
Walkability
+5.2 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
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98103
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98177
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98133
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98109
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Walk: 19.1
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits