Food Truck Market: ZIP 98177
Opportunity Score
91
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98177 is an urban area with moderate foot traffic. with a population of 21,090 and household incomes well above the national median ($169,918). There are 12 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
21,090
Population
$169,918
Median Income
+128% vs. national
Urban
Area Type
14.2/20
Foot Traffic
Very Car-Dependent
Median Age: 45.8 —
older demographic, may prefer sit-down options.
College-Educated: 51.2% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 98177.
5
Sit-Down Restaurants
2.4 per 10K residents
7
Fast Food / Counter
3.3 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,252
Median Gross Rent
$1 M
Median Home Value
1
Bank Branches
$83 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Restaurants
- 12
- Bank Branches
- 1
vs. National Average
Median Income
+128% vs. $74,580
Walkability
+3.7 pts vs. national avg
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98155
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98107
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98125
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Walk: 14.2
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits