Food Truck Market: ZIP 98037
Opportunity Score
81
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98037 is an urban area with moderate foot traffic. with a population of 29,723 and household incomes well above the national median ($107,281). There are 81 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
29,723
Population
$107,281
Median Income
+44% vs. national
Urban
Area Type
12.1/20
Foot Traffic
Walkable
Median Age: 37.7 —
mixed-age market, broad menu appeal.
College-Educated: 28.5% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 98037.
42
Sit-Down Restaurants
14.1 per 10K residents
39
Fast Food / Counter
13.1 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,871
Median Gross Rent
$770 K
Median Home Value
6
Bank Branches
$930 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Restaurants
- 81
- Bank Branches
- 6
vs. National Average
Median Income
+44% vs. $74,580
Walkability
+1.6 pts vs. national avg
Nearby Markets
98087
1.9 mi
Pop: 41,796
$106,693
Walk: 13.2
98036
2.0 mi
Pop: 42,370
$88,958
Walk: 10.2
98043
3.3 mi
Pop: 23,101
$107,687
Walk: 14.2
98026
3.4 mi
Pop: 38,976
$133,638
Walk: 12.9
98204
4.8 mi
Pop: 45,130
$68,513
Walk: 13.7
98275
5.2 mi
Pop: 21,323
$132,861
Walk: 11.5
98155
5.9 mi
Pop: 36,511
$131,540
Walk: 12.7
98012
5.9 mi
Pop: 77,041
$146,144
Walk: 11.5
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits