Food Truck Market: ZIP 98012
Opportunity Score
85
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98012 is an urban area with moderate foot traffic. with a population of 77,041 and household incomes well above the national median ($146,144). There are 78 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
77,041
Population
$146,144
Median Income
+96% vs. national
Urban
Area Type
11.5/20
Foot Traffic
Walkable
Median Age: 36.1 —
mixed-age market, broad menu appeal.
College-Educated: 40.1% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 98012.
46
Sit-Down Restaurants
6.0 per 10K residents
32
Fast Food / Counter
4.2 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,373
Median Gross Rent
$880 K
Median Home Value
11
Bank Branches
$1.4 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Restaurants
- 78
- Bank Branches
- 11
vs. National Average
Median Income
+96% vs. $74,580
Walkability
+1.0 pts vs. national avg
Nearby Markets
98021
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98208
4.1 mi
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98087
4.9 mi
Pop: 41,796
$106,693
Walk: 13.2
98011
5.8 mi
Pop: 28,963
$131,667
Walk: 12.4
98204
5.8 mi
Pop: 45,130
$68,513
Walk: 13.7
98037
5.9 mi
Pop: 29,723
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Walk: 12.1
98036
6.0 mi
Pop: 42,370
$88,958
Walk: 10.2
98296
6.8 mi
Pop: 27,896
$177,583
Walk: 7.0
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits