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Food Truck Market: ZIP 98408

Opportunity Score
75 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 98408 has strong foot traffic at 13.9/20 on the EPA walkability index. Income near the national average ($80,899). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 98408 is an urban area with moderate foot traffic. with a population of 21,009 and household incomes above the national median ($80,899). There are 31 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

21,009
Population
$80,899
Median Income
+8% vs. national
Urban
Area Type
13.9/20
Foot Traffic
Walkable
Median Age: 38.1 — mixed-age market, broad menu appeal.
College-Educated: 18.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 98408.

17
Sit-Down Restaurants
8.1 per 10K residents
14
Fast Food / Counter
6.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,654
Median Gross Rent
$410 K
Median Home Value
4
Bank Branches
$400 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits